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帕森斯设计学院——最新高能新标识

添加时间:2020-01-16
  

pentagram的paula scher为帕森斯设计学院浙江风采网设计了一套新的视觉识别,她利用一种十分灵活的字体,表现出这所学校丰富多样化的课程及院系设置。这套识别在为新学院建立一种整体统一的形象的同时,也有效地区分了学院下属的各所学校以及不同院系。

SHIBIECAIYONGLEYIZHONGJIAOZUO“neue“(XIN)DEYUANCHUANGDINGZHIZITI,BINGYONGYOUYIXILIEFENGFULINGHUODEZITIXINGSHI。ZITIDECHUANGXINXINGZAIYUTANENGGOUJIANGZIJIDECHANGGUI、CUTIHETECUDENGDUOZHONGXINGSHIZUHEQILAI,TONGSHISHIYONG。

视觉标识

浙江风采网 “XINXUEYUAN“DEZIBIAOYUJIANGEXIANYIHEISEBIAOSHI,BUTONGXUEXIAOJIYUANXIDEMINGCHENGZEYOUHONGSEZIMUBIAOSHI。XUEYUANFANGMIANTEBIEZHIDINGLEYIKUANMINGWEI”PASENSIHONG“(parsons red)DEYANSE,YICIJINIAN“PASENSISHEJIXUEYUAN”ZAISHEJIFANGMIANDEHUIHUANGLISHI。

“neue”ZITIYONGLAIWEIXINXUEYUANDEXIASHUYUANXICHUANGZAOBIAOSHI——BIANZHONGYOUXU

浙江风采网 XINXUEYUANXIWANGXINDESHIBIESHEJI,NENGGOUQINGXIDIBIAODACHUZIJIZONGHE、LINGHUO、GEXINGDEKECHENGTEDIAN,BINGQIENENGGOUYOUXIAODITIXIANCHUXUEYUANBENSHENJIQIXIASHUYUANXIZHIJIANDEXIANGHUGUANXI。CIWAI,SHIBIEHAIBIXUSUIZHEXUEYUANDUIYUZIJIKECHENGJIXIANGMUSHEZHIDEBUDUANTILIAN,SHISHIDIFAZHANHEGAIJIN。

WENJUXILIE——MINGPIAN,XINFENG,XINTOU

SHENFENSHIBIEKA

浙江风采网 XINSHIBIEJIANGHUITONGGUOXINXUEYUANJIXIASHUYUANXIDETUXINGJIXIANGGUANYINGYONGJINXINGDAORU,ZHUJIANCHUXIANZAIGEZHONGQIKAN,SHENQINGCAILIAO,BIAOPAIHEHUANJINGTUXINGSHANG。YIKAOscherDECHUBUZHIDAOHE“neue”ZITIDEYINGYONG,XUEYUANDENEIBUTUANDUIWEIXINXUEYUANZHONGXINSHEJILEGUANFANGZHUYE。XINSHIBIEDEDAORU,WEIWANGZHANCHUANGZAOLEYIZHONGGENGJIAQINGXI、GENGJIADANYUANHUADEDAOLANTIXI,BUTONGDElogoXIANGKANTOUYIYANGNENGGOUYOUXIAODIQUFENCHUGEZISUODAIBIAODEYUANXI。ZAIPASENSISHEJIXUEYUANDEWANGZHANSHANG,GEZHONGCHICUNDElogoCHUXIANZAINEIRONGBUDENGDEYEMIANSHANG,TIXIANLEZITIDELINGHUOSHENSUOXING。

浙江风采网 ScherXIANGYAOCHUANGZAOYIZHONGNENGGOUYOUXIAOQUBIEBUTONGYUANXIDEZITIJIEJUEFANGAN。GESUOFENYUANDEMINGCHENGBINGFEIYIGEGEDANDUDElogo,DANDEQUEZAIBAOCUNZIJITEZHENGDETONGSHI,TIXIANLEXIANGHUJIANDENEIZAILIANXI。WEILEKUOCHONGZHEITAOZITI,ScherYISHIYANXINGDEFANGFA,ZAIXUDUODANCISHENSHANGFANFUDICESHIGEZHONGYANSHENZIXING。TABAMEIGEZITIYISANZHONGBUTONGDECUXIXINGSHI,ANZHAOSUIJIDEFANGSHIGONGTONGPAILIEZAIYIQIGUANCHAXIAOGUO。ZUIHOU,ZHONGYUXINGCHENGYITAONENGGOUWANMEISHIHEBIAOTIYUNEIWENYINGYONGDEZIXINGDAPEI。

视觉标识

CHUANGZUOGUOCHENG

浙江风采网 ZAISHIJUEMEIXUESHANG,SHIBIESHEJIDELINGGANLAIZIYOUXINXUEYUANDIBIAOJIANZHUZHICHENGDE“YUESEFUCHENGSHIDALOU”(joseph urban building ),YIJIKAIFANGYU2013NIANDE“XINXUEYUANZHONGXIN”。ZUOWEIYIKUANWEIXINSHIBIELIANGSHENDINGZHIDEYUANCHUANGZITI,“neue”BEIJINYIBUYINGYONGZAILEYOUpeter bilak WEIXUEYUANZHONGXINSHEJIDEHUANJINGTUXINGSHANG。SHOUScherWEITUO,SHEJISHIpeter bilakQICAOBINGSHEJILEZHEIKUANZITI。